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There is no question that by the time that boys reach Middle School, the challenge is to keep them engaged and believing that doing well at school is not only essential for later life, it is actually "cool". This necessitates making school relevant to their needs and interests; flexible in offering the options and experiences that will help them learn and grow in both their abilities and, just as importantly, in their confidence in themselves and what they can achieve. In the final analysis, we must give all of our students, girls and boys, the message that being active, involved and successful in school beats out any of the alternatives.